Stasher Selected Work
Stasher helps you live life with less plastic. What started with reusable silicone products for food storage has since expanded to other everyday products. I shape how the brand looks at every step of the customer journey, from product prints, packaging, and product launches to retail, eCommerce, advertising and social.
Scope: Product Print Design, Photo & Video Art Direction, Packaging Design, Packaging Structural Design, Paid Advertising, eCommerce Digital Assets, Email Design, Social Media Content, Print and Collateral Design
Limited Edition Kids’ Lunch Collection
Photographer: John Bedell, Stylist: Leigh Noe
Product Prints
Site Banner
Photo Art Direction
Packaging
Sticker Sheet
Swedish Reusable Dishcloths
Product Prints
Paid Advertising
Starter Kit Packaging
The redesigned Starter Kit packaging contributed to a 17% increase in repeat purchases. Its format then became the standard size for other boxed bundles, simplifying production and reducing product complexity.
Before (left), After (right)
Stretch Lids
Stretch Lids marked the first product outside of Stasher’s core silicone bag offering as part of a push in product innovation.
Photographer: John Bedell, Stylist: Leigh Noe
Photo Art Direction
Paid Advertising
#1 in evergreen ROAS, CTR 38% above promotional ads
Stasher Brand Redesign
Brand redesign developed with WPP, extended by me across print, packaging, and digital assets.
PR Mailer Unboxing Experiences
Stasher x Dalkin & Co. Holiday Cookie Bundle
Photographer: Matt Armendariz
Stasher x Eric Carle
Beach Kit
Stasher for Pets
Photo Art Direction
Photographer: John Bedell, Stylist: Leigh Noe
Promotional Ads & Social Posts
Gallon Bag Hype Post (Stasher’s Largest Product)