Identity
From a boutique’s original logo to years of ongoing design partnership, I’ve built and extended identities for small businesses, galleries, and nonprofits.
Clients: Red Bird, Smilow Mathiesen: A Lifestyle Collection, Yosemite Conservancy, Heart to Heart Cardiac Care, Flour Chylde Bakery.
Red Bird
For over 13 years, I was the graphic designer behind Red Bird, a women’s clothing and accessories boutique in Berkeley, California. I created the logo and partnered with the owner on every graphic design need.
Smilow-Mathiesen: A Lifestyle Collection
After more than a decade designing for Red Bird, I continued working with the owner on her new Santa Fe gallery, Smilow Mathiesen, a lifestyle gallery on historic Canyon Road showing fine art alongside jewelry, textiles, and clothing. I created the logo, signage, website, and ads.
Illustrator: Gert Mathieson
Yosemite Conservancy: Area Logos
I extended Yosemite Conservancy’s illustration style to a series of area logos, including Tuolumne Meadows, for use on merchandise like patches and pins.
Client: Yosemite Conservancy, Agency: Michael Osborne Design, Creative Director: Michael Osborne
Heart to Heart Cardiac Care Iconography
Design for a suite of icons used across materials to illustrate Heart to Heart’s program model and impact.
Client: Heart to Heart Cardiac Care
Flour Chylde Bakery
Logo design for a gluten-free bakery located in Novato, California.
